A healthy body, a balanced diet, a healthy life. Increasingly, People seek these attributes and reserve a good part of the budget to have access to specialized products and services, and with this, businessmen from different branches invest to satisfy the yearning of consumers who seek better life habits.
One of the main reasons pointed for this moment is the change of status that occurred in relation to “to be healthy”. Today, going to the gym or having a good nutrition, for example, is not just an aesthetic issue, but also a medical recommendation. Within this perspective, new public started to practice some kind of sport, attending the gym or hiring a personal trainer. This public is aware of the importance of the quality of the life. It is a student profile that already has a disciplined personality and vision of medium and long period.
